an interview with theory one



What music were you listening to while you were
creating your graphics for the Verb range?
Jazz, soul and funk. Lots of Motown, Miles Davis,
John Coltrane, Nina Simone, etc.

Did you have any formal art education, or are you
I did art at school, at the Frank Joubert Art School
and I also went to AAA.

Could you briefly explain the process you went
through in creating this work?
I drew the piece on paper and made sure I liked it. It
was quite rough so I filled it in a lot as I went. I took
that drawing into illustrator and worked over it and
developed it until I thought it was done (in my mind
it’s never really done but you have to stop sometime).

Who are some of the artists whose work you enjoy ortake inspiration from?
There are too many to mention. It changes weekly
to be honest. I try not to focus on one artist too much,
I just like to try and appreciate as much good art as I
can. So it ranges from graffiti writers to fine artists.
Those artists I really love I try to collect.

What was your inspiration or the idea behind your
Verb design?
I did the sketch a little while ago at work and I quite
liked it. I developed it further at home on my light box
and voilà! You can read a lot of things into it if you
want. It’s a basic message of rescue and salvation.

What sort of full-time work do you do currently? Are
there any other projects you’re involved with at the
I’m a freelance graphic designer at the moment. I do
illustration in my spare time as a passion project.

What sorts of mediums do you work in and what do
you enjoy about it?

I also work in pen and ink but mostly in Illustrator
and Photoshop.